Chris Backus, M.A.

CEO and Co-Founder

Chris brings 25 years of experience in constructing and refining health and wellness solutions for clientele across North America. He has held the position of CEO in both private and public companies within the health and wellness sector, as well as the DNA and AI industries. Additionally, Chris holds a master's degree in conflict analysis and systems thinking from Royal Roads University in Victoria, BC.

Chris possesses a profound understanding of designing systems aimed at helping individuals overcome formidable obstacles in their lives. Drawing from his past roles as a coach, personal trainer, and negotiator with the RCMP and United Nations, he has honed a unique skill set focused on assisting people in identifying breakdowns in mindset, communication, and behavior that hinder progress towards achieving goals. He has delivered numerous keynote presentations on the subject of "Optimizing Health and Wellness through Advanced Systems and Communication Techniques." Furthermore, he has served as a guest lecturer at Kwantlen Polytechnic University, imparting his expertise in systems thinking and emotional intelligence.

Over the past two decades Chris has galvanized his ability to coach people through  transcending unwanted patterns, constructing systems for positive change, and mastering techniques for understanding themselves and others; all of which serve as the cornerstone to unlocking a Better Life.